Problem
Scenario: Your CEO of a small to mid-sized firm has asked you and several others in middle management to propose a company sponsored socially responsible activity that will make a difference in your community, state, country or world. She has appropriated a budget of $50,000 this year for this purpose with the only stipulation that this investment brings lasting change, involves company employees, and leverages the resources of the company and/or agencies involved. In other words- has an impact that is well over the $50,000 investment. Your job is to come up with a proposal that you feel will meet this objective and truly make a difference.