Homework: Event Planning and Proposal
Project Description:
You have been hired to produce a gala dinner for a group of doctors at their annual conference in Las Vegas. The requirement is to develop a comprehensive event proposal for 250 people.
The clients have requested a sit-down three-course meal (salad, main course, dessert), live entertainment, and activities for attendees. The decision about the theme, the creation a unique name for the event (which models the theme) and the planning is up to you. The budget is $45,000 (all-inclusive of taxes and fees).
Your project should be presented in a 30 to 45 slides PPT of your recommendations. Be as detailed as possible, so your event concept is well understood during your client pitch.
The suggested PowePoint outline is below:
a. Slide 1: Title slide (including student name, course name, and proposal title)
b. Slides 2 to 3: Executive summary (highlights including primary decisions regarding site location, theme, atmosphere, staging, program)
c. Slides 4 to 6: Agenda (detailed recap from set-up to tear-down on event day)
d. Slides 7 to 8: Research (address key questions directed towards clients or additional areas you would explore)
e. Slides 9 to 10: Theme and execution strategies
f. Slides 11 to 12: Explanation of décor and photos
g. Slide 13: Signage (promotional, direction, activity support, etc.)
h. Slide 14: Facility layout (reception, dining area, entertainment stage)
i. Slides 15 to 17: Reception (detail number of tables and personnel and functions to be supported such as check-in, payment, badges, etc.)
j. Slides 18 to 19: Catering (describe food and beverage offerings, include options for dietary accommodations)
k. Slides 20 to 21: Entertainment (describe performers, staging/technology requirements)
l. Slides 22 to 23: Activities/Recognitions (networking, silent auction/raffle, awards, etc.)
m. Slides 24 to 25: Parking/Transportation (indicate where guests will arrive and depart from the function)
n. Slides 26 to 29: Detailed budget
o. Slides 30 to 31: Timeline (indicate key milestones from planning to execution and assessment of the event)
p. Slide 32: Risk Assessment (address any possible areas of concern and how they would be mediated)
q. Slides 33 to 45: Marketing plan (identify key messages, internal/company communications and social media vehicles, along with other integrated marketing communication strategies that will be used to support this event). The associated costs (including time) should be noted in the Budget section of the presentation.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.