Prepare a perceptual map for your chosen product
Perceptual Map
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
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Explain EWC current marketing strategy (review marketing strategy PowerPoint and Notes) • 2.Can EWC sustain its competitive advantage? Why or why not
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