Assignment task: You are a real estate professional working for Red Ochre Real Estate Agency based in Darwin. The owner and principal of the agency is Michelle Eaton. The agency has been in operation for 4 years. Red Ochre Real Estate Agency consists of two in the Sales Team, two in the Property Management Team (PM) and a Corporate Support person.
Your training venue is a simulated real estate agency office. Teams work in an open plan environment.
You have access to Red Ochre Policies and Procedures, Forms, Contracts etc in the Operations Manual.
You are to choose a property of your liking for either sale or rent. prepare a marketing strategy and plan for your property. The following must be in your marketing strategy and plan:
- Details of the property including photos
- Vendor details
- Property and locality features
- Details of the target market
- Completed marketing budget
- Performance indicators for success
- Nominated points for when you will review the marketing plan