Discussion:
Prepare a marketing plan for a consumer product (product should be in the market for at least one year and must be made by a public company) of their choice. For more information about report preparation ( Phillip Kotler and Gary Armstrong, Principles of Marketing. The report should be in APA format (five (5) pages, double-spaced, 12-point Times New Roman font, 1-inch margins, and a minimum of two outside references) .