Prepare a marketing assignment on Pringles and Milky Way candy bars.
Instructions: Using your product for the Marketing Strategy Analysis Project, complete the Target Market Worksheet below. You will use this information to write the target market section next week and your final Marketing Strategy Analysis report during Week Six. Keep in mind that you are analyzing a current target market for this product; not creating a new one. The company may have many different target markets, but you will choose only one.
Define one target market for this product using all bases of segmentation described in the textbook. Remember that a target market description describes the people in the target market. Product descriptions do not belong in this section.