Discussion Post: Marketing across Cultures
Taking the role of an international marketing consultant, commissioned by a company (marketing an organisation's product or service of your choice), prepare a further business report, based on the findings of the first report, aimed at the organisation's marketing director with a recommendation for the company's market entry and marketing strategy in the new international market (of your choice).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.