Problem: Prepare a detailed marketing plan for a spa and wellness business including the following:
Person - Market Segment and target market including demographics
Place - Method of Distribution) - Channel distribution the product and service takes to market.
Product or service offering - Products and services planning to offer in marketplace. This involves defining the breadth and depth of offering, length of line, how it will be packaged and branded, other product features and range of complementary service.
Pricing Program - Pricing strategy including price markup chain and competition-based pricing.
Promotion - Budget that you allocate for the promotion of your new venture including advertising, personal selling, sales promotion, and public relations.