Discuss the below:
Q: Kings and Wolves is a company located in Seattle area, offering designer quality men's neckties at an affordable price. The company sells more than 1,000 designer ties at its website and would like to attract more customers by implementing AdWords campaign. Their sales are generated through the offline store (30%) and online web shop (70%). The company focuses on two primary tie collections: Kings' collection for printed silkties and Wolves' collection for skinny Jacquard ties. The company launched its website in January 2016 and would like to reach customers searching for quality ties and boost the traffic to the tie collection WebPages.
Type of ad network? Search or display?
Design campaign and ad group structure
Ad example and target keywords for a selected ad group