Prepare a case study for nucor corporation in 2014


Prepare a case study for Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products in given format:

- Problem Statement
- Solution To Problem Statement: Chronologically

- Nucor Corporation: General Information
• Nucor Corporation: Timeline

• Mission Statement
- Industry Analysis
o Primary Competitive Forces impacting Steel Producers
  Global competition:

o Driving forces at work ... impact on industry's structure
  Emerging buyer preferences
o General Environment Analysis: PESTEL
  PESTEL refers to
Political, Economic, Sociological, Technical, Environment and Legal analysis of Industry or a specific Company
  Political: Affecting Issues
  Economical: Affecting Issues
  Sociological: Affecting Issues
  Technological: Affecting Issues
  Environmental: Affecting Issues
  Legal: Affecting Issues

o Porter's Five Force Model: Graphical Analysis

  Threat of New Entrants: Moderate
  Threat of Substitute Products: Low
  Rivalry among Competing Firms: High
  Bargaining Power of Buyers: Moderate
 
  Bargaining Power of Suppliers: Moderate
o Failure Forecasting for US Steel Makers
- Nucor Corporation: Company Analysis
o SWOT Analysis
  Strength
  Weakness
.
  Opportunities
  Threats
The Other Threats are:

o Value Chain Analysis: Primary Activities
  Inbound Logistics
  Operations
  Outbound Logistics:
Marketing and Sales
  Service

o Value Chain Analysis: Support Activities
  Firm Infrastructure
  Human Resource Management

  Technological Development
  Procurement

- Nucor's Key Success Factors
- Competitive Environmental Analysis

Nucor Position over Rival


- Recommendation: Overall


- Recommendation: 3 Alternatives to the Problem Statement

o Alternatives - 1:
o Alternatives - 2:
o Alternatives - 3:

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Marketing Management: Prepare a case study for nucor corporation in 2014
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