Problem: Prepare a Business Plan for your athletic footwear company. The goal of every business is to generate income that will exceed its expenses. Following this philosophy, the business plan becomes the company's guide or roadmap for success. The business plan is a formal document that describes the company and the methods the company will employ to achieve its vision, goals and financial objectives. It begins with an introduction, then describes the company's form (corporation, LLC, etc.), its management, where it operates, what the business does, a description of the industry, market competition, marketing strategy, a brief description of the company's finances, and any special skills and abilities available or needed to perform the business objective.