Question: Prentend you are working for Sony and you need to create a business plan for Playstation 4
Marketing Plan
Table of Contents
1. Executive Summary (last)(E)
2. Introduction (E)
3. Situational Analysis ( Sol )
3.1 Mission Statement (JER)
3.2 PEST Analysis ( include enviromental ) (Sol)
3.3 Competitive Situation (Sol)
4. SWOT Analysis (Jerry)
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
5. Marketing (Don)
5.1 Sales -3 years
5.2 Product - SMART
- To reduce the cost of the formula by x%.
5.3 Price
- To keep pricing the same.
- Place
5.4 Promotion
- Advertising ( Sol )
- Consumer Promotion ( DON )
- References