Solved: Preemptive price reduction to maintain market share, Finance Basics

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Preemptive price reduction to maintain market share

Question:

A competitor of your pharmaceutical company is about to launch a product that will challenge one of your very profitable medications. At a marketing strategy meeting, one colleague recommends a preemptive price reduction to maintain market share. Discuss the pros and cons of this suggestion.

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Finance Basics: Preemptive price reduction to maintain market share

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