1. Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP), the chocolate waffle and the cookie are _____
a. intangible products
b. core offerings
c. peripheral goods
d. primary goods
2. Which of the following statements is true of a value chain?
a. The pre- and post-service framework of a value chain emphasizes that service is a critical component of traditional manufacturing processes.
b. The input-output framework of a value chain suggests that the value chain begins with inputs from customers.
c. A value chain solely focuses on the operations function of an organization.
d. A value chain is narrower in scope than a supply chain.
3. Predictive analytics is used by organizations to:
a. analyze business policies through visual representations.
b. identify the best decisions for a particular situation.
c. understand past and current performance.
d. envisage the future by detecting patterns and relationships in data.