Pre-existing consumer needs
Question: Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.
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You are the Genesis Energy accountant and have taken a class recently in financing. You agree to prepare a PowerPoint presentation of approximately 6-8 minutes
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Develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs?
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