Public relations can be used to influence trends and public opinion. The purpose can range from bolstering an already positive trend to repairing the damage of a negative. Think of two recent situations - one positive and one negative - in which public relations was used to influence a trend or shape public opinion. In a 2 page (minimum) essay:
- Provide a brief background for each situation.
- Compare and Contrast the ways PR was used in each situation.
- Describe how effective PR was in each situation
- Compare and Contrast the outcome of each situation
Your essay should be at least 2 pages in length