Assignment:
Promotional Strategy
Assume you are responsible for the marketing plan for a department store chain in the southeast which also sells through their online channel. Your role is to prepare a promotional strategy for the store for the holiday season. Create a 300-400 word response discussing the following:
As you know from your reading, the retail promotional mix consists of: advertising, public relations, personal selling, and sales promotion. Consider three benefits and three potential drawbacks of each method of promotion. Which of these methods will you use and why?
- Compare and contrast the five procedures for setting a retail promotional budget. Which procedure will you use for your department store chain? Support your view.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.