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Positioning strategies of apple and matssoft

Based on the two branding cases listed below, address the following issues for MatsSoft and Apple:

https://www.b2bmarketing.net/knowledgebank/demand-generation/case-studies/case-study-matssoft-overcame-rebrand-challenges-strength

https://www.marketingminds.com.au/branding/apple_branding_strategy.html

Problem 1) Briefly describe the branding and positioning strategies of Apple and MatsSoft.

Problem 2) How would you describe the brand personalities of Apple and MatsSoft? Explain why you believe the personality represents each brand.

Problem 3) What are the similarities between the two branding efforts? What are the differences?

Problem 4) If you are a brand manager, what can you learn from these two cases?

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Positioning strategies of apple and matssoft

Reference No:- TGS01610907

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Marketing with a penetration or a skimming approach

Q : International marketing plan-legal-political-cultural factor

Q : Framing your marketing plan

Q : Implications of the pricing decisions

Q : Positioning strategies of apple and matssoft

Q : Powerful advertising medium problem

Q : Qualifying dimensions and determining dimensions

Q : Relaying costumers and market information

Q : Marketing within the health care industry

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Positioning strategies of apple and matssoft

Reference No:- TGS01610907

Recent Questions Asked Marketing Management

Q : Marketing with a penetration or a skimming approach

Q : International marketing plan-legal-political-cultural factor

Q : Framing your marketing plan

Q : Implications of the pricing decisions

Q : Positioning strategies of apple and matssoft

Q : Powerful advertising medium problem

Q : Qualifying dimensions and determining dimensions

Q : Relaying costumers and market information

Q : Marketing within the health care industry

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