Positioning strategies is the ad trying to communicate


Assignment task: Based on this video:

YouTube Video: New 2022 Subaru Ascent 3-row SUV - The Fight for Space

Which two positioning strategies is the ad mainly trying to communicate?

Use two of those strategies to answer: End benefit, Brand name, Usage situation, Product category, Differential, Central, Brand, benefit, User. Explain.

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Marketing Management: Positioning strategies is the ad trying to communicate
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