Solved: Positioning of product contribute to success-failure, Marketing Management

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Positioning of product contribute to success-failure

Problem:

Describe a product that entered the market over the past two to three years and succeeded. Why did it succeed? Describe a product or service that you saw (or experienced) fail over the past five years. What factors influenced the failure? How did the positioning of each product contribute to the resultant success or failure?

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Marketing Management: Positioning of product contribute to success-failure

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