Positioning Map for Krispy Kreme, Dunkin Donuts, & Starbucks
The Strategic Case is an analysis of the company KRISPY KREME DONUTS
1. Create a Product Positioning Map -for the positioning map Krispy Kreme's main competitors are Dunkin Donuts and Starbucks
2. Evaluation of strategies and objectives to achieve most favorable market position
3. Description of how you would implement your strategies
4 Specific results you want to achieve including market, financial, and product or service goals
5. Financial projection (minimum three years) from current year
6. Executive summary of KRISPY KREME at least 1 page in length