Poor forecasting of demand and


Select an organisation that you are either familiar with (you may, or may have, worked  there) or have researched. The organisation should have a focus on manufacturing or  Operations such as an airline, resort operator with a high level of direct customer contact/ 

You may choose to focus on an organisation in another industry but you should seek 

Advice from your lecturer first. 

For this organisation, you may identify operational issues or aspects incorporating a  range of topics covered in this unit These may include:- 

1. Poor Forecasting of demand and resources 

2. Quality Management and Process Design 

3. Inventory Management 

4. Job Design 

You may decide to take on the role of a consultant and conduct an audit of the operation  in your chosen area’ of the organisation. 

Another approach may be to identify a ‘star performing’ organisation or Strategic  Business Unit within the organisation and use it to benchmark the industry. 

Make appropriate recommendations based on your findings. 

You are required to prepare a report based on the above incorporating relevant theory  and additional readings when analysing your chosen company. 

 

• This assignment is due Friday 18:00 of Week 5 (upload on moodle -  turnitin) 

A test link will be provided to help you ensure you avoid plagiarism issues. 

• 2,000 words, appropriately referenced using the Harvard style of referencing.  

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Management Theories: Poor forecasting of demand and
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