Question: Michael, a marketing director at a beverage company, is considering podcast advertising to promote their new line of energy drinks. He's intrigued by the idea of reaching a highly engaged audience through podcasts. As he researches podcast advertising, Michael learns about different ad formats like host-read ads, programmatic ads, and sponsored content. He wants to pay the podcast team to create interesting content about his beverage company. What type of ad format should he request? Sponsored content Host-read ad Programmatic ad Banner ad