Suppose the US-Chinese real exchange rate today is 0.92, and the forecast inflation rate over the next year for the US is 2% while for China it is 5%. If the current dollar-yuan spot rate is 0.15. What is the forecast future dollar-yuan exchange rate in a year from now?
Please outline the core elements of an effective marketing strategy and how the role of the marketing manager influence the overall development and implementation of the marketing strategy.