The Dannon Company Case Study: Guiding Questions
Please list the key CSR activities led by Dannon (20%). In your view, should Dannon start proactively communicate to consumers about its CSR initiatives? Justify your answer with an analysis of the benefits and risks involved with such a decision; consider impact on external and internal stakeholders (50%).Imagine you are a part of Dannon's management team. What would be a cause/non-for-profit that you recommend Dannon to associate it self with. Please justify (30%).