1. Please explain Michael Porter's value chain diagram.
2. How is value in retail defined? What's Amazon's value proposition? (In other words, why did you choose Amazon?)
3. Referring to the textbook, explain the supply chain for physical bookstores (like our campus bookstore) and textbook rental operations (Google to find a few). Compare and contrast their supply chain operations.
4. What's your take on "If it doesn't add value, don't do it!"? Please explain in details with an example.