Please do a field trip to your favorite business (preferably a store) and report in 2 pages the following:
- If the mission and vision is appropriate? what is missing? any suggestions?
- Why is this business successful? Products? Services? Location?
- Describe the four P's of this company
- Describe your perception when you visit this company; size of the store, spaciousness, organization, customer service, visual and sense appealing (colors, smells, etc.), and any other characteristic that you feel makes this company successful.
- Describe your marketing recommendations for improvement as a consultant.