Assignment Task: Value Propositions
You plan to open an adventure travel agency called Adv Travels, which provides tour packages to customers looking for adventure vacations. You are aiming to target adventure-seeking individuals and professionals. Your packages are priced higher than those of rival travel agencies. You have different packages for three different types of customers, which are as follows: 1. High-income, adventure-loving professionals 2. Active youngsters with an above-average budget 3. Athletic youngsters with a high budget According to you, what unique value proposition will help you best position your brand to your target customers? 1. Budget-friendly packages 2.Luxury adventure travel 3. Hard adventure sports 4.Family packages