Solved: Planning to launch a new line of cookies, Marketing Management

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Planning to launch a new line of cookies

Problem:

I am the marketing manager of Sweet Cookies, Inc. which is planning to launch a new line of cookies to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market.

Discuss the six W's of a descriptive research design and how they may be adapted for Sweet Cookies.

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Marketing Management: Planning to launch a new line of cookies

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