Question 1: Describe the step included in developing a customer relationship plan with illustration.
Question 2: ‘Healthy relationship and interaction is the kingpin of successful marketing’. Describe the statement with appropriate illustration.
Question 3: Describe organizational learning as a process.
Question 4: What do you mean by the terms vertical and horizontal learning?
Question 5: Explain internal marketing as a first step in the relationship marketing.
Question 6: Explain internal marketing as a prerequisite for the external marketing.
Question 7: Describe the role of employee in internal marketing for an hotelier.
Question 8: Describe market driven organization, shared knowledge base and sensing the market in Indian context.
Question 9: Explain market driven processes for learning regarding pizza markets in India.
Question 10: What do you mean by the term knowledge of market response?