Planning for relationship marketing


Question 1: Describe the step included in developing a customer relationship plan with illustration.

Question 2: ‘Healthy relationship and interaction is the kingpin of successful marketing’. Describe the statement with appropriate illustration.

Question 3: Describe organizational learning as a process.

Question 4: What do you mean by the terms vertical and horizontal learning?

Question 5: Explain internal marketing as a first step in the relationship marketing.

Question 6: Explain internal marketing as a prerequisite for the external marketing.

Question 7: Describe the role of employee in internal marketing for an hotelier.

Question 8: Describe market driven organization, shared knowledge base and sensing the market in Indian context.

Question 9: Explain market driven processes for learning regarding pizza markets in India.

Question 10: What do you mean by the term knowledge of market response?

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Strategic Management: Planning for relationship marketing
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