Solved: Planning an international entry strategy, International Economics

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Planning an international entry strategy

Question:

Analyse the issues of where, when, and how to be considered by an organisation planning an international entry strategy. How can the potential benefits be made to exceed the risks? Any examples from real companies?

Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.

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International Economics: Planning an international entry strategy

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