Problem:
You're a product manager for an ice cream company planning a summer promotion to drive sales of a limited-edition flavor. How might you utilize Snapchat to create buzz and excitement around the new flavor launch? Launch a Snapchat Lens featuring the new ice cream flavor, allowing users to virtually try the product with an augmented reality filter that overlays the ice cream in their environment, accompanied by a catchy tagline and a swipe-up link to purchase Partner with popular Snapchat influencers or celebrities to create sponsored content showcasing their excitement for the new flavor, incorporating authentic reactions and behind-the-scenes footage of them tasting the ice cream, with a call-to-action to visit the nearest store Create a Snapchat Story series documenting the journey of developing the new ice cream flavor, from recipe ideation to taste-testing sessions, offering followers an exclusive behind-the-scenes look at the product development process and building anticipation for its release All of these options