Question: You are the director of marketing for a growing frozen yogurt that is selling well in the Mid-Atlantic United States. There are plans to expand in the next six months. When planning a new social media campaign, is it worthwhile to invest in a marketing plan, and why? Select answer from the options below Yes, regardless of whether the research plan is well-created or executed, you will have evidence that you tried to investigate the latest market plans and your job will be safe. Yes, many social media campaigns were launched without proper research and lost upwards of millions of dollars in the process. No, social media campaigns are pennies on the dollar when compared to television and print advertising. There is relatively no downside to push forward without the research. No, most effective social media campaigns are ones that were not researched, but rather created by artists, directors, and musician sponsorships.