Place yourself in the mind of a critical reader of your persuasive memo. After reading your memo, what would/will be such a reader’s most effective “counter-punch” to your argument? Does your memo address this counter? If so, how could you improve upon this defense? If not, how might you incorporate argumentation, evidence, etc. into your memo to anticipate this counter?
Conversely, if those who disagree with you have voiced opinions, written memos, created proposals, etc., what are the most effective counters to their arguments? Does your memo take advantage of these :openings?" Why or why not?