Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
•Executive summary
•Situational analysis
•Market growth potential and competitive analysis
•Segmentation, target market, and positioning
•Pricing and distribution strategies
•Marketing communication plan
•Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
•Intended marketing objectives for Y1, Y2, and Y3
•Implementation milestones
•Evaluation and control metrics and methodology to measure performance
•Contingency planning.