Picking a marketing campaign for the new product


Problem: As part of the marketing team for Audio Partners, you have been tasked with picking a marketing campaign for their new product. For an executive-level presentation, address the following: Compare and contrast 2 marketing campaign types you learned about this week. Pick a campaign type and create a plan to include: Campaign Goal 2-3-media types with the justification that you will use to achieve your goal Discuss your campaign's concept or theme Describe your campaign's call to action Define your campaign's target audience Explain how you will measure campaign success Include the breakdown of earned, paid, shared, or owned media

 

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Marketing Management: Picking a marketing campaign for the new product
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