Detailed Question: I need you to a write a one and half page writeup on this case:
Pick an external issue discussed in the case and describe how Campany (an Italian beverage company) can strategize to alleviate the potential negative effects of it
Text book details: Title Strategic Management Concepts and Cases
Author Fred David
ISBN 0-13-266423-2
Title Strategic Management Concepts and Cases
Author Fred David
ISBN 0-13-266423-2
Publisher Pearson
Description 14th Edition.