Pick a category basically dominated by two main brands-, Finance Basics

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Pick a category basically dominated by two main brands-

Pick a category basically dominated by two main brands.

Evaluate the positioning of each brand. Who are their target markets?

What are their main points-of-parity and points-ofdifference?

Have they defined their positioning correctly?

How might it be improved?

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Finance Basics: Pick a category basically dominated by two main brands-

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Finance Basics: Pick a category basically dominated by two main brands-

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