Pick a brand identify all its brand elements and assess, Business Law and Ethics

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Pick a brand identify all its brand elements and assess

1. Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified.

2. What are your favorite brand characters? Do you think they contribute to brand equity in any way? How? Can you relate their effects to the customer-based brand equity model?

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Business Law and Ethics: Pick a brand identify all its brand elements and assess

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Business Law and Ethics: Pick a brand identify all its brand elements and assess

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