Pick a brand and gather all its marketing communication, Business Law and Ethics

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Pick a brand and gather all its marketing communication

Pick a brand and gather all its marketing communication materials. How effectively has the brand mixed and matched marketing communications?

Has it capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly has it integrated its communication program?

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Business Law and Ethics: Pick a brand and gather all its marketing communication

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Business Law and Ethics: Pick a brand and gather all its marketing communication

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