Question 1:
Explain the fundamental model for communication and its procedure in advertising?
Question 2:
Advertising is a form of communication. The function of all elements of the advertising is to communicate. Describe it with appropriate illustrations.
Question 3:
What do you mean by the term motivation? How motivational theory is helpful to create efficiency in advertising?
Question 4:
What do you mean by persuasion? Which theory is most appropriate to make persuasion in advertising?
Question 5:
Explain the AIDA models and its significant phases used in advertising.
Question 6:
What do you mean by the term Innovation Adoption and Information Processing model? How it is helpful in the field of advertising?