Question 1: A company requires considering its marketing mix in order to meet up its customer’s needs efficiently. Describe the four major elements of the marketing mix for an organization of your choice and describe their significance for an organization.
Question 2: Describe the phases of the consumer decision-making process and describe the role of marketers in each of such phases.
Question 3: Services are originally intangible and relatively fast perishable whose buying takes place in an interaction procedure aimed at making customer satisfaction however during this interactive consumption this doesn’t lead to material possession. Describe the characteristics that marketers must take into considering when designing and delivering the services.
Question 4: You are the Marketing Manager of a company that has been experiencing a decrease in the number of customers since the past 6 months and have decided to use marketing research to identify and solve this problem.
a) In above condition, which research method/s would you use and why?
b) Describe why is it significant for tourism organizations to carry out the marketing research.
c) Describe how you would carry out an efficient interview.