Choose an artifact from one of these fields and provide a critique. These are examples of work that have garnered notice; they present interesting opportunities for you to examine what makes good work in these fields. Also, some of the selected pieces incorporate multimedia forms of presentation, as these modes of presenting information are obviously becoming important across all the fields we study.
First, look at the different pieces:
JOURNALISM:
“Snowfall”: A multimedia journalism piece about an avalanche from the New York Times.
https://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
ADVERTISING:
The Prudential Challenge Lab: An ad campaign focused on retirement.
https://www.bringyourchallenges.com
PUBLIC RELATIONS:
The Obama Administration’s #getcovered2015 to encourage people to get healthcare.
https://www.whitehouse.gov/get-covered-2015
FILM/TV:
Opening scene of Stanley Kubrick’s movie 2001:
CHOOSE ONLY ONE OF THESE ARTIFACTS AND THEN PROVIDE A CRITIQUE…
1) What does the piece do?
2) Does it do it successfully?
3) Are there aspects that the artifact does not do?
4) How are narrative principles embedded in what the work does?
5) How are persuasive principles embodied in the work?
6) What lessons does the piece provide for your future work in communication?