Persuasion theories and credibility


Perspectives on Persuasion, Social Influence and Compliance Gaining give multiple persuasion theories; select three theories and describe the strengths and weaknesses of each. Which theory do you think best describes the purposes for persuasion? 

Describe how motivation and capability influence both a person attempting to persuade the other and how motivation and capability influence the person receiving the attempted persuasion. What other factors contribute to efficient or non-effective persuasion attempts. 

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Other Subject: Persuasion theories and credibility
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