1. Include what objetives your restaurant business has for the last two of these areas: profitability, markets, productivity, products, financial resource, physical facilities, research and innovation, organization structure, human resource and social responsibility.
2. Personal selling is an art. However, there is no single equation that can evaluate its effectiveness. From a consumer's standpoint and based on your own experience, which attribute(s) is(are) important to you to make a purchase decision? Meanwhile, which attribute(s) is(are) of the salesperson will drive your no-buy decision?