Performing an external environmental analysis


Question 1: While performing an external environmental analysis how important is it to use all four components and why? Explain your reasoning.

Question 2: In this week's lesson you learned that the industry environment has a more direct effect on a firm's strategic competitiveness and above-average returns than the general environment. Explain why this is so and discuss ways in which companies can stay abreast of changes that occur in their industry.

Question 3: Explain the analysis a company must make prior to developing a successful business-level strategy.

Question 4: Identify one type of business-level strategy and explain how you would use it to increase Above-Average returns in the dairy industry.

See links below:

https://www.dairyfoods.com/

https://www.usda.gov/

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