Performing a strategic audit of mcdonald company


We are going to perform a strategic audit of McDonald's Company.

Assignment: Please write a 2 page report after performing an external analysis of McDonalds.

Global environment;

Macro Environment,

Industry Environment. Please use Porter's Five Forces Model for analyzing the industry external environment.

Threats and Opportunities (part of SWOT)

Writing Style

Please use a formal paper format, with an introduction, main body, and conclusions. The main body should have 3 parts, one per point. Please use titles, headings, and subheadings.

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Strategic Management: Performing a strategic audit of mcdonald company
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