Assignment
The case is: "Posana Integrative Wellness: A Start-Up Business"
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The five key questions that should drive your analysis are :
o Identify the competitive advantage of Hanna's new business relative to its services.
o Evaluate the macro environment and industry environment of Hanna's new start-up venture by performing a PESTEL. Explain each of the PESTEL parts and write the level of the impact (High, Medium, or Low) on Hanna's business.
o Perform Porter's Five Forces analysis (no need for the sixth one). Explain each of the five parts.
o Perform a SWOT analysis to help Hanna discover new opportunities, and manage and eliminate potential threats. Explain each of the SWOT parts.
o Based on the analyses you performed, write a short conclusion.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- IMC-Case.rar