Question: Google, Inc.
1. Perform SWOT analysis for Google that identifies alternatives for the company.
2. Apply a PESTEL analysis to Google; what does Google need to consider?
3. Compare and contrast Google's smartphone/tablet strategy with that of Apple's.
4. What type of diversification is behind Google's corporate strategy?
5. What are the sources of revenue for Apple, Google, and Microsoft, and how does that impact their competition?