Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:
portability .1
sound projection .6
warranty .3
Tammy rated the brands as follows:
|
|
portability
|
sound projection
|
warranty
|
|
Brand A
|
6
|
8
|
7
|
|
Brand B
|
9
|
6
|
8
|
|
Brand C
|
5
|
9
|
6
|
Using the Consumer Buying Matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?